New Delhi: After a hiatus of more than a year, the fourteenth edition of the iconic music web series Coke Studio Pakistan premiered Friday on YouTube, and fans can’t get enough of veteran Sufi singer Abida Parveen and folk singer Naseebo Lal .
As part of the fourteenth edition, the first music video is “Tu Jhoom”, written by Adnan Dhool, composed and co-produced by Zulfiqar “Xulfi” Jabbar Khan. Parveen and Lal share vocal duties, while an array of instrumentalists contribute on synthesizer, bass, drums, tabla, acoustic guitar, Appalachian dulcimer and octapad.
While the track received near-universal praise on Pakistani social media, fans were also interested in a meeting between Parveen and Lal, when the Sufi singer arrived on set to film the clip.
Read also : What Coke Studio did to Faiz’s song, Pakistan is doing it to its people
Abida Parveen-Naseebo Lal interaction
In a clip that has gone viral on Twitter, Lal and Parveen greet and kiss on set, seemingly showing immense respect for each other for their respective professions.
“Tu Jhoom is about humility and selflessness – and I’m impressed with how this interaction of Naseebo Laal and Abida Ji embodies the words of Tu Jhoom,” Twitter user Ghazi Taimoor pointed out. Taimoor had also interviewed Lal before filming and explained how Lal had made him “blush”.
What a moment it was! Abida Ji arrives on the set of Tu Jhoom.
Tu Jhoom is about humility and selflessness – and I’m in awe of how this interaction of Naseebo Laal and Abida Ji embodies Tu Jhoom’s words ♥️ #cokestudio14 #TuJhoom @cokestudio pic.twitter.com/CJ0NA92IN7
— Ghazi Taimoor (@ghazi_taimoor) January 14, 2022
During the filming of Tu Jhoom, I interviewed Naseebo Laal in Urdu and the limited Punjabi that I could speak.
— Ghazi Taimoor (@ghazi_taimoor) January 15, 2022
“To be respectful you have to have a respectful heart,” another user said, praising Lal for showing respect to the more experienced Parveen vocalist. Journalist Nazrana Yousufzai tweeted: “Humility is sexy. It makes someone worthy of immense respect. I love Abida Parveen.
— Teto Patiyaa 🇵🇰 (@Pola_620) January 14, 2022
Humility is sexy. It makes someone worthy of immense respect.
Love Abida Parveen
— Nazrana Yousufzai (@Nazranausufzai) January 14, 2022
Another Twitter user said, “It’s respect, it’s class, it’s love and humanity..The heart suit On the set of Tu Jhoom, when living legend Abida Parveen arrived, how she gave love and respect to the great Nasebo Lal is superb..No words, two legends to one set. Shame on those who criticize her on #PSLAnthem”.
This is respect, this is class, this is love and humanity..♥️ On the set of Tu Jhoom, when living legend Abida Parveen arrived, how she gave love and respect to the great Nasebo Lal is superb.. No words, two legends on a plate. Shame on those who criticize her #PSLAnthem!#TuJhoom pic.twitter.com/Aku6W3aOfV
— Kazim Hussain Channa🇵🇰 (@kazimhc19) January 15, 2022
Coke Studio co-creator and former member of pop-rock group Vital Signs, Rohail Hyatt promoted the release of “Tu Jhoom” on Friday, expressing his excitement and handing over the creative torch for the series to producer Xulfi.
“So excited for Coke Studio Season 14 to launch today. This season is destined to become the start of a new era in CS history under Xulfi’s leadership. I wish Xulfi, the artists and brand team my best wishes for the launch Shuru karain…,” Hyatt tweeted.
So excited that Coke Studio Season 14 is launching today. This season is destined to become the start of a new era in CS history under Xulfi’s leadership.
I wish Xulfi, the artists and the brand team my best wishes for the launch.
Shuru karain.. 😌
—Rohail Hyatt (@rohailhyatt) January 14, 2022
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The successful return of Coke Studio
With a running time of approximately 6.5 minutes and representing the mix of styles that have defined the Coke Studio series, “Tu Jhoom” has so far garnered 1.2 million views on YouTube and is also available on streaming platforms. streaming like Spotify.
Overall reactions to the song and music video have also been mostly positive over the past 24 hours since the premiere.
“Coke Studio refreshes and takes off with vocal powers Abida Parveen and Naseebo Lal in perfect sonic harmony. The implications of Tu Jhoom’s lyrics are very far-reaching and it’s a perfect start for #CokeStudio14,” said journalist Aamnai Saini.
Coke Studio hits refresh and take off with vocal powerhouses Abida Parveen and Naseebo Lal in perfect sonic harmony. The implications of Tu Jhoom’s lyrics are vast and it’s a perfect start for #CokeStudio14
— AHI (@aamnaisani) January 14, 2022
“Listening to and watching #cokestudio14’s first song, I have nothing but love and appreciation for our music and musicians! Coke studio is our export to the world. Cherish it, own it in Pakistan,” said user Haroon Shahid.
Listen and watch the first song of #cokestudio14 and I have nothing but love and appreciation for our music and our musicians! Coke studio is our export to the world. Cherish it, own it Pakistan 🇵🇰♥️ Tu Jhoom!! Abida Parween+Naseebo Lal 👏🏼👏🏼👏🏼
— Haroon Shahid (@Haroon_5hahid) January 14, 2022
User Sadia Ahmed tweeted: “What a start, what a beautiful duo! Abida Parveen and Naseebo Laal Two incredible singers! it was absolutely breathtaking”.
— Sadia Ahmed (@SadiaTheSadia) January 14, 2022
Any points of criticism or humor have been sparse and largely unrelated to the quality of the music itself, as users have focused on peripheral elements like the dance in the music video, long-term legacy from the series or the age -old Indian-Pakistani rivalry.
Coke studio really looks very promising, but didn’t like the dance performance
— Ess (@khasmaanukha) January 14, 2022
Verdict on #cokestudio14
Sounds great, but like a better Nescafe basement. Because of Xulfi I guess. I don’t think it will stand the test of time.
The video is useless and deprives it of the “Studio” element. Looks like a music video meh. Reduced emphasis on instruments.
– Himalayan Ganjoo (@hganjoo153) January 14, 2022
Pakistani and Indian under coke studio comments section. https://t.co/hxlV9BQ5zX
“Jedi, you look lonely. (@HassanRonaNhi) January 13, 2022