Micheal Ajere, music manager and veteran record producer, known professionally as Don Jazzy, has instructed Nigerians to refrain from constantly comparing artists to each other, noting that they all have different styles of music and visions for their brand.
The CEO of Mavin Records, who has been tasked with discovering and nurturing talents like Ayra Star, Crayon, Boyspyce, Johnny Drille among others, recently took to his social media to speak out against the toxicity of Nigerian music fans .
“If your only way to support Mavin Records is to hate or belittle a co-worker’s success or hustle, then please keep your success to yourself. I know some of you derive pleasure from of that shit, but that’s not Mavin’s way. We’d run our fan base that’s really happy for each other. We make music for all of you to listen to and enjoy. That’s only that which makes us happy, and nothing else!
“When Rema broke out, I gave interviews dealing with the issue (because of the comparison), hoping that one day fans would learn from our body language at Mavin Records and stop! But it seems to be getting worse by the day. in days. ”
After disbanding the defunct Mo’hits record, which was home to heavyweights such as D’banj, Tiwa Savage, Wande Coal, D’prince, among others, in 2011, Don Jazzy decided to create Mavin Records. With more than 10 years of constantly nurturing emerging artists, notably through its Mavin incubator program, the label is positioning itself as one of the most progressive on the continent.